You are Knowledge.

Moscone Convention Center - WEST and SOUTH Buildings
San Francisco, CA USA
moscone.com

West: Breakouts and Labs
800 Howard Street
San Francisco, CA 94103

South: General Session, Exhibit Hall & Meals
747 Howard Street
San Francisco, CA 94103

Pre-Conference dates: April 27 - April 28, 2014

Main Conference dates: April 29 - May 1, 2014

Pre-Conference Courses (must be purchased with a full conference pass)

• Early bird registration fee for EACH preconference course: $595 (Now through February 1, 2014)
• Standard pricing fee for EACH preconference course: $795 (February 2 — April 25, 2014)

Full Conference Pass

• Early bird registration fee: $1,195 ($400 savings) — Now through February 1, 2014
• Standard registration fee: $1,595 — February 2 — April 25, 2014
• On-site registration fee: $1,795 —April 26 - May 1, 2014

Exhibit Only

• $500 — now — May 1, 2014

One day Pass

Same price regardless of purchase date: $700. One-day pass includes access to one day of sessions and labs on either Tuesday, Wednesday or Thursday (April 29, 30, or May 1) plus access to the general session; the Exhibit Hall; and any morning, afternoon, or evening functions (if applicable) for the selected day. No discounts apply.

Full conference pass registration fee includes admission to the following: all general and breakout sessions, labs (first come, first serve), micro-labs, agenda builder, all presentation and training material, conference meals, access to the Exposition Hall and evening events.

Exhibit Hall Pass registration fee includes admission to the following: Exposition Hall, opening reception and happy hour events at Exposition Hall.

• Hotel accommodations, airfare and ground transportation to and from the airport are not included in your registration fee
• Pre-Conference courses
• Each Pre-Conference course costs $595.00 for early bird pricing (ends February 1, 2014) and $795.00 each for standard pricing (purchased on or after February 2, 2014)

No. In order to attend the Pre-Conference course you must purchase a full conference pass and be registered for Knowledge14.

Attendees may register one guest who must be 21 years of age or older. Registered guests are permitted to attend the Knowledge14 opening reception, happy hour events and final night party. Guest passes are $300.00 and do not include keynotes, labs, breakouts, meals and other activities that are reserved for attendees with full conference passes. No discounts.

Yes. Upon submission of your online registration, you will receive an automated email confirmation. If you pay via check or wire transfer, you will receive you confirmation email once we receive payment.

Once you have registered, updates and changes can be made from the link in your email confirmation. The link will prompt you for your confirmation number and allow you to edit your registration.

MasterCard, VISA and American Express are accepted. The registration system will prompt you for your credit card details. You will receive an email confirmation receipt once you submit your registration.

Checks and wire transfers are also accepted through the registration system.

Please contact the Knowledge team if you have any questions regarding the payment process at or call: 866.399.4942 (Domestic) 971.223.0761 (International).

Yes. If you register and pay but are unable to attend, you can transfer your registration to a colleague from your company for no fee. Substitution requests must be received via email from the original attendee requesting cancellation of his/her registration and include the name of the person who will be taking his/her place, as well as their email address. All transfer requests must be submitted no later than April 25, 2014. Please contact Registration Support at or call: 866.399.4942 (Domestic) 971.223.0761 (International).

All cancellations received on or before Friday, March 14, 2014 will incur a $150 processing fee. All cancellations received on or after Saturday, March 15, 2014 will incur the full registration fee. Cancellations must be received in writing. Please send your cancellation request to .

ServiceNow^® reserves the right to deny registration to any individual or entity for any reason, at ServiceNow's sole discretion, including past or present failure to meet ServiceNow's standards of conduct (including, but not limited to, engaging in violence, illegal, threatening or discriminatory conduct).

For any questions you have regarding registration, please email , or call 866.399.4942 (Domestic) 971.223.0761 (International) during the following hours:
6 AM – 5 PM, PST – Monday through Thursday
6 AM – 3 PM, PST – Fridays

Yes. Group discounts listed below only apply to standard registration fees ($1,595). Group discounts do not apply to early bird pricing. All registrants must be from the same organization and must be purchased at the same time. Additional discounts do not apply. Please contact Registration Support at or call: 866.399.4942 (Domestic) 971.223.0761 (International).

Group Discounts (apply standard rates only thru April 25, 2014):

Government and Education Discount

Qualifying organizations may receive a $300 discount off of standard full conference registration fees only ($1,595). See qualifications below:

• Government: To qualify for government discounts you must be a verifiable employee of a federal, state or local government entity.
• Education: To qualify for educational discounts you must prove matriculation/employment at a recognized institution.

All attendees registering with this discount will be required to show their employer-issued government ID or proof of education status/employment upon checking in. Failure to produce proof of your organization's status will result in a charge of the full on-site registration fee of $1,795. Additional discounts do not apply.

Please pick up your badge at the registration desk at South or West hall during open registration hours. For security purposes, please be prepared to show ID.

You will need to go to registration and have your badge reprinted. You will be required to show ID and there will be a $100.00 badge replacement fee.

Knowledge is held in a public space, so participants, exhibitors, sponsors, and other companies may photograph conference activities. ServiceNow reserves the right to use photographs taken at the conference with your image or likeness in future printed or online marketing materials. And we encourage attendees to take and share photos with their own social networks.

Yes, when you register for Knowledge14 you will be provided a list of available hotels to select from. Please book early to secure your sleeping room. A list of hotels may be found on the website.

San Francisco International Airport (code: SFO) is the major airport in San Francisco. Taxis and shuttles are available to the hotel for approximately $30. Both Oakland (code: OAK) and San Jose (code: SJC) have airports within a reasonable distance of San Francisco. Attendees are responsible for transportation costs to and from airport.

Oakland International Airport
EAST BAY
Address: 9532 Earhart Road Oakland, CA 94621
Phone: 510.563.2898

San Francisco International Airport
SAN FRANCISCO INTERNATIONAL AIRPORT AREA
Address: San Francisco International Airport San Francisco, CA 94128
Phone: (650) 821-5000

Average temperature in San Francisco in April:

• High 63° F (17° C)
• Low 49° F (10° C)
• 0.4 to 2 inches of rain (10 to 54mm)

• Attending Pre-Conference courses? Arrive Saturday, April 26, 2014 - Pre-Conference training courses begin Sunday April 27 at 9:00 AM Pacific Time.
• Only attending main conference? Arrive Monday, April 28 - Opening Reception is Monday evening at 6:00 PM and Opening General Session is Tuesday, April 29 at 8:00 AM.
• Recommended departure Thursday, May 1, after 3:00 PM or Friday, May 2.

Business casual is appropriate for all conference events unless otherwise specified.

The Knowledge14 agenda is now available at this link. Be sure to check back as we get closer to the event so that you know about any last minute changes. If you have already registered, you can log in and build your own agenda (including lab reservations) at this link, too.

The speaker submission form is now closed and we have determined our speakers. Thank you for your interest, we hope you consider submitting a topic for Knowledge15.

Innovation is a cornerstone of what Knowledge is about. We are looking forward to see how you have used the ServiceNow platform in new and creative ways. We are now taking submissions for the 2014 The Innovation of the Year award through an online application. Please visit the Innovation of the Year award page for more information on the submission process. Submit Now »

If you are interested in sponsoring Knowledge14, please contact Holly at .

If your sponsorship package includes a speaking slot, then you are also eligible for speaking at a breakout session. Please note, speaking slots are not guaranteed and all content is subject to approval from ServiceNow.